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Showing posts with label Ron Shelton. Show all posts
Showing posts with label Ron Shelton. Show all posts

Tuesday, August 24, 2010

30 in 30 - MJ style

MJ documentary by Ron Shelton

Jordan Rides the Bus ...

A good read from Scott Collins of  the LA Times from the eyes of film director/screenwriter Ron Shelton:

In the fall of 1993, Michael Jordan — often regarded as the greatest player ever to shoot a basketball — shocked the sports world by announcing he was retiring from the NBA. Then he stunned fans again by deciding to pursue his long-held dream of playing pro baseball.

Within months, the then-31-year-old high-flying guard known as "His Airness" was bobbling easy flies and swatting at bad pitches as a struggling right fielder for the minor-league Birmingham Barons.

This surreal fillip in sports history, which ended up bisecting Jordan's phenomenal NBA career, forms the basis of "Jordan Rides the Bus," director Ron Shelton's documentary that premieres Tuesday on ESPN.



"Only Jordan would 'get away' by playing another professional sport," Shelton, best-known as the director of sports-themed features such as "Bull Durham" and "White Men Can't Jump," said in a phone interview last week.

Shelton said he'd nearly forgotten about the baseball footnote to Jordan's career until a colleague suggested it could be the basis of a film for "30 for 30," ESPN's ongoing documentary series celebrating the network's 30th anniversary.

"Jordan Rides the Bus" is the 18th film in the series, which has generally received critical acclaim and high ratings. "The U.," which examined Miami's cultural history through the lens of the University of Miami's fabled football team, drew 2.4 million viewers last December, making it ESPN's highest-rated documentary of all-time, according to the Nielsen Co.

"For me, it was like, 'That really happened, didn't it?' " Shelton recalled. " 'Was that a fairy tale 15 years ago?' "

At the time, Jordan's decision was as shocking as the Tiger Woods saga has been to contemporary fans. Jordan's already legendary athletic prowess was at a peak. His Chicago Bullshad racked up three straight NBA championships and during the 1993 finals he scored 40 or more points in four consecutive games.

Jordan complained that he'd lost his desire to play the game, but fans and commentators offered their own conjectures for the star's mystifying exit, including that his worldwide celebrity was making it difficult to cover up his huge gambling losses.

In the course of researching his documentary, Shelton said he investigated the supposed gambling-retirement link — and decided it was bogus.

"I confirmed absolutely in my mind that his leaving basketball had nothing to do with his gambling issues," he said.



Instead, Shelton's film depicts a superstar shattered by the murder of his father in a bizarre roadside robbery the previous summer.

"It was a real interesting father-son relationship," Shelton said. "They kind of partied together. His father would travel with him, go to casinos with him, play golf with him. They were almost like brothers."

An avid baseball fan, James R. Jordan Sr. had long dreamed of his son playing in the major leagues, and his death apparently triggered a nostalgic quest for Michael.

But Jordan wasn't destined for the All-Star roster, even with Bulls owner Jerry Reinsdorf offering him a spot on the Chicago White Sox farm team. At spring training in 1994, Jordan proved such an awkward hitter and fielder that Sports Illustrated ran a cover story titled "Bag It, Michael." He practiced ferociously in the batting cage, however, and his dedication and charm won over many skeptics, including teammates who had previously resented him as a celebrity interloper.

"I take the position he actually was a pretty good ballplayer and made staggering progress," Shelton said.

Finding sources who would talk about what happened, however, proved harder than Shelton expected. Jordan declined to be interviewed, as did his former Bulls teammates Scottie Pippen and B.J. Armstrong. Nor was there much material available on Jordan's father.

"We have stills, we have footage of him in the locker room," Shelton said. But "there weren't home movies, things like that. He was very guarded."

But Phil Jackson, then the coach of the Bulls (and now of the Lakers), sat down for an interview. And Shelton lavishes attention on ordinary Birmingham residents — including a real estate agent and a bus driver — whose lives changed with a superstar athlete in their midst.

"For most of us, it was just this hole in the NBA, but in Birmingham, God had arrived," Shelton said. "From their perspective, it was the greatest thing that ever happened."

Andrew Billings, an expert on sports media at Clemson University, said that Jordan's brief foray into baseball will probably continue to puzzle and provoke NBA fans for decades — especially since Jordan returned to basketball and collected three more championship rings with the Bulls.

"One could have argued that he could have had eight [titles] in a row; others could argue he never would have made it to six had he not had the baseball career to rejuvenate and refocus on basketball," Billings wrote in an e-mail. "That's the great thing about the narrative; it remains a talking point in a 'what-if' kind of way."

Saturday, August 8, 2009

When a Brig. General says you're a great American... you don't argue


"I told Bob, 'You are a great American' — it's so refreshing, because he relates to the soldiers so well, it's like a championship coach relating to his players," said Brig. Gen. Bob Brown, deputy commanding general of the 25th Infantry Division, speaking by phone from his base in Mosul.

"He just gets it. And the soldiers were mesmerized. They listened and they learned a ton."

On Friday, August 7, I had "one of those days."

It was a busy day. I had a full schedule of work and a writing assignment with a fast approaching deadline. The day before, August 6th obviously, I had a fascinating day, working with the Harlem Globetrotters PR team on a promotion for the Basketball Hall of Fame and - at about 7pm - I landed a late-breaking ticket to see Paul McCartney at Fenway.. Pretty good August 6th, wouldn't you say?

Then, along came Friday.

Up at six, catching up on a ton of work for my blue-chip clients. Juggling some favors (booking Al Vega for a gig at the House of Blues), while juggling some family visits (the Lyons/Martin gang all doing our best to get a few days together in Boston and -- hopefully -- the Cape this coming week.

Writing, writing and more writing. Some editing.

Then, at about 1pm, we held a conference call about COVERT and its future on the silver screen. Appledown Films and Scott-Burns Productions have been shifting "four on the floor" to lay the foundation for the motion picture adaptation of COVERT and things are progressing at "warp-speed" rate. (I choose not to elaborate too much in this area as it is not my place to 'break news' nor use my personal blog to delve deeply into the inner workings of a client's business).

But, to say the least, very positive vibes continue to surround the COVERT project. Just as fate lent a hand in introducing me to the project, it continued throughout the promotional tour for the hardcover and segued into the outreach for the new paperback version of the book. Lately, I've been shaking my head alot and even pinching myself now and then to be sure that I am not dreaming. COVERT's future continues on an uphill climb in ways that we only imagined in August of 2007.

I can say this: Throughout the entire project, I enjoyed bringing energy to the group - we call the COVERT team and I like to call "CAMP COVERT" The story is SO good, that it fuels some creative juices and ideas that flow like a river of dreams. Time and resources are the only limit, of course, as so many people involved with TEAM COVERT have other priorities in terms of work and family. COVERT, after its initial launch by Sterling Publishing/Union Square Press had a great run and the publisher has to move on to promote other titles. That's life. That's publishing.

However, the launch of the paperback together with the fact COVERT was optioned for a motion picture in early June, brought new life to the project and it brought some fresh faces and SERIOUS ENERGY. Judy Goldstein and Larry Spiegel of Appledown are the equal of a lifetime portion of the 5-hour energy drink. They are simply amazing. Let me count the ways:

1. Professional
2. Smart
3. No nonsense
4. Great Drama on the screen = good; Any Drama off the screen = not good
5. Open
6. Selfless
7. Fans of the game
8. Respectful of the game and its officiating staff as a whole
9. Respectful to people and the support groups of the folks they work alongside
10. Inclusive
11. Inspiring
12. Thorough
13. Entertaining and funny
14. The kind of people that you want to be around
15. People you enjoy working with and for
16. Honest and straight-forward

I could go on.

The work day clocke in from 6am to about 7:30pm and I took a break to do a 45-minute (easy) bike ride in Newton. Upon return, I had a few dozen messages and one stood out. Bob Delaney and Dave Scheiber had worked together on a news piece that was scheduled to appear in the St. Pete Times (Fla) on Sunday. The editors liked the story so much that they decided to run it 1-A and move it to the World section. They also decided to run it as a tease on Friday night to encourage people to go out and BUY the paper on Sunday. The story was that powerful.

The link came in and it fueled a flurry of calls, emails, forwarding of messages and an all-out social networking/communication blitz to help creat some buzz behind the artcile adn to get the story and its Tampa/St. Pete Times URL to places where it could make a global impact.

Mission accomplished: Read this message which came in overnight from a person working on the other side of the globe:

"Great article. We are so proud! We've been passing around the e-mail
and hard copy so everyone can read it! I've also forwarded it to the units we visited so they can enjoy the great article and the great shots. Just awesome! Thanks again for your visit - we sent all the notes from BG Brown to the NBA folks and the publisher.

That message came from someone who is helping the United States of America try to win a war against cowardly terrorists.