STR Marketplace , Santa Clara Stadium Partner on Seat License Deal

Some interesting news today in the Sports Marketing and Ticketing world:

STR Marketplace Partners with Santa Clara Stadium Authority on SF 49ers Seat Deal

The Santa Clara Stadium Authority has partnered with STR Marketplace to provide a new service to help fans buy and sell Levi’s® "Stadium Builder Licenses" (SBLs). The Official Levi’s® Stadium SBL Marketplace is a safe and easy conduit for fans to sell their SBLs or purchase licenses from current SBL holders.

STR Marketplace Home Page for Levi's Stadium

“We greatly value our Levi’s® Stadium SBL owners and are happy to be able to provide them with a convenient and secure location to buy and sell SBLs," said Julio Fuentes, Executive Director of the Santa Clara Stadium Authority. “Protecting our customers' interests is of the utmost importance to the Santa Clara Stadium Authority, and STR Marketplace will offer SBL owners a tremendous service and peace of mind."

STR Marketplace works with some 10 NFL teams and a host of others in the sports world to provide a safe and secure location where fans can feel comfortable selling or purchasing SBLs without the concerns that often exist with third-party sellers or websites. STR Marketplace is the world’s largest provider of transfer marketplaces and provides this service to venues for NFL teams, MLB teams and NASCAR venues. 

"We are very pleased to work with the Santa Clara Stadium Authority and the 49ers,” said Preston Hill, President of STR Marketplace. "We look forward to providing a great service to Levi’s® Stadium SBL owners.”

The website provides step-by-step instructions throughout the entire process of buying and selling. Online visitors can read about the benefits of buying and selling, learn about the simple transfer pro

cess, then view and make offers on available SBLs posted for sale by current season ticket holders. Every listing and transaction is verified which makes the Official SBL Marketplace safe and easy to use.

In addition to the ability to sell and buy, seat licensees/owners are able to process all ownership transfers through the Official Levi’s® Stadium SBL Marketplace.

http://www.digitalsportsdesk.com/news/?np=2460

Philadelphia Eagles STR Marketplace Takes Off

PHILADELPHIA - Only five days after its launch, the official season ticket "seat builders license" marketplace  for the Philadelphia Eagles NFL team has already processed two transactions and has 28 listings for future transfers.  The listings of asking prices range from $120,000/$125,000 for lower level endzone and sideline seat locations to $6,000 for a single ticket in the lower endzone.

You can view the stadium seating diagram and the available listings at:  EAGLES/STRMARKETPLACE.

The Latest News from STR Marketplace: Phila Eagles Sign Pact

STR MARKETPLACE & PHILADELPHIA EAGLES

ANNOUNCE PARTNERSHIP FOR SEAT LICENSING

The Philadelphia Eagles have partnered with STR Marketplace to provide a new service to help fans buy and sell Eagles Stadium Builder Licenses (SBLs).  STR Marketplace, the Official SBL Marketplace of the Philadelphia Eagles, makes it safe and easy for fans to sell their SBLs or purchase SBLs from current season ticket holders.

“STR Marketplace is the leader in the resale of SBLs with a proven track record of success with multiple teams and leagues.  We think fans will appreciate the option to conduct transactions in a safe and team-verified environment,” said Tim McDermott, CMO for the Philadelphia Eagles,” said Tim McDermott, CMO for the Philadelphia Eagles.  

STR Marketplace provides a safe and secure location where fans can feel comfortable selling or purchasing SBLs without the concerns that often exist with third-party websites.  The Eagles are the ninth NFL franchise to partner with STR Marketplace.  STR Marketplace is the world’s largest provider of transfer marketplaces and provides this service to NFL teams, MLB teams and NASCAR venues. 

"We are pleased to partner with the Philadelphia Eagles, one of the premier franchises in the NFL,” said Preston Hill, Vice President of STR Marketplace.  "We look forward to providing a great service to Eagles fans.”

The website provides step-by-step instructions throughout the entire process of buying and selling.  Online visitors can read about the benefits of buying and selling, learn about the simple transfer process, then view and make offers on available SBLs posted for sale by current season ticket holders.  Every listing and transaction is verified by the Eagles which makes the official SBL Marketplace safe and easy to use.

Benefits of STR Marketplace, Official SBL Marketplace of the Philadelphia Eagles:

- Post and sell your Eagles SBLs.

- View and purchase Eagles SBLs from current season ticket holders.

- Conduct transactions in a safe, secure, and team-verified environment.

The Official SBL Marketplace of the Philadelphia Eagles is available at http://eagles.strmarketplace.com 

The Latest from STR Marketplace; New Deal with Colts

Here is the latest from the Indianapolis News on STR Marketplace's new del with the Indianapolis Colts:

Colts fans can make a buck by selling their season ticket rights online | IndyStar.com

Indianapolis Colts season ticket holders now can profit from selling their season ticket rights online.

Fans can log on to colts.strmarketplace .com to list the price and number of Lucas Oil Stadium seats for sale. Minimum cost per ticket is $500 upper level and $1,000 lower level. The buyer and seller share in a transaction fee, then the buyer inherits the ticket contract with the team.

"This gives them the opportunity to put them on the open market and move them more quickly," said Tom Zupancic, Colts senior vice president of sales and marketing.

The program will benefit fans moving out of state or those who decide they no longer can afford season tickets, he said.

It's similar to another Colts program that enables immediate family to transfer ownership for $100 a seat. There is no fee, however, when a ticket holder dies and passes on tickets within the immediate family.

The Colts have a season ticket waiting list of about 10,000 with a ticket renewal rate of 97 percent, team officials said.

The waiting list has had a lot of turnover. Fans placed on it before October 2008 have been offered season tickets, said Larry Hall, Colts vice president of ticket operations.

The team still offers programs for seat upgrades and additions, Hall said.

The Colts are the seventh NFL team to offer the online transfer program but first to do so without personal seat licenses. The others: Chicago, Pittsburgh, Baltimore, St. Louis, Cincinnati and Houston.

The Latest from STR Marketplace ...

Please check out the latest news from STR Marketplace and the company's agreement to work with the Pittsburgh Steelers of the NFL.  STR provides the Steelers with a turn-key system to service season ticket holders.  See:  STEELERS

The Pittsburgh Steelers have partnered with STR Marketplace to provide a new service to help fans buy and sell Pittsburgh Steelers Seat Licenses. The Pittsburgh Steelers Seat License Marketplace makes it safe and easy for fans to sell their Seat Licenses or purchase Seat Licenses from current season ticket holders.
The service enables Steelers season ticket holders to post and sell their seat licenses without paying up-front fees, or even potentially upgrade their seat location. Steelers fans can use the site to view and purchase seat licenses that season ticket holders have posted for sale.

Jazz offers fans chance to sell rights to tickets

A new and interesting concept for college and pro teams to generate revenue while offering a new mechanism for season ticket holders and potential buyers.  Today's Sports Business Journal delves into the first team in the NBA, the Utah Jazz, as they announce a deal with STR Marketplace (a new TL Sports Marketing LLC client):

By JOHN LOMBARDO
Staff writer
Published January 11, 2010 : Page 01

The Utah Jazz is the first NBA franchise to unveil a bold new product that allows season-ticket holders to sell their “seat location rights” to buyers, creating potential new revenue for season-ticket holders and the team.

While personal seat license transfers are common in the NFL, no NBA team offers PSLs. But now, in a partnership with STR Marketing, the Jazz will allow fans to sell rights to their season tickets at a premium set by the market.

Here is how it would work: A customer in Utah who chooses not to renew his or her season tickets can create a listing to sell the “location rights” of the seats to the highest bidder on the team’s Web site. The rights are a separate transaction and do not include the costs of the full-season-ticket package. The seller sets the asking price of the seat location and buyers submit offers. The seller has 48 hours to accept an offer. If refused, the listing goes back on the market. STR handles the transaction for the team, and the team takes a 40 percent cut of the rights sale.

For example, if a fan paid $10,000 for the rights to a prime courtside seat location from a fan who is giving up his or her season tickets, the team would see $4,000 in new revenue. The seller would get $6,000 — also new money — for the value of the seat location. The team has final approval of the transaction, but does not control the price of the seat location, allowing the market to dictate the value of the rights.

The transfer of the season-ticket location from seller to buyer is permanent and the team’s ticket office will then bill the buyer for the season tickets.

Participation for season-ticket holders is strictly voluntary, and fans who want to buy season tickets are not obligated to buy them through the site. But the process allows fans to buy or upgrade in better locations than otherwise would be available from the team’s inventory, while enabling those selling their season tickets to generate a return.“We were approached by STR, and after we heard about it, we wondered why we didn’t do it sooner,” said Jim Olson, senior vice president of sales and marketing for the Jazz. “It is very simple, there is nothing hidden or deceptive.”

Olson sees it as a win-win. “We are creating additional value for season-ticket holders and it’s a chance for the team to recapture revenue while allowing the public to get seats that they normally wouldn’t be able to get,” he said.

He would not disclose how much the team is paying STR to run the seat location microsite, which is accessed through the NBA.com/Jazz Web site.

The Jazz currently has seat location rights for choice lower bowl seats priced at $7,000 each. But there is no minimum or maximum to the rights fees. The price will be solely dictated by demand in the market.

“You are unlocking the value from something that has never existed before,” said Kyle Burks, president of STR Marketplace. “We are coming up with a brand-new revenue stream and the key for the NBA team is that there is an incentive for season-ticket holders to find someone to buy their locations.”

STR already sells personal seat license transfers for a host of NFL teams, including the Chicago Bears and the Baltimore Ravens, but this is the company’s first deal in the NBA.

According to Burks, the program stands to generate the most revenue potential in high-ticket-demand NBA markets like Utah, Los Angeles, Boston and Cleveland.

One downside is that it undermines the seniority process for fans unwilling to pay to get better season tickets, said Bill Sutton, a former NBA executive who runs his own sports consultancy.

“It is an interesting new revenue stream, but it takes away from the guy with tenure sitting four rows behind the guy who is selling the better seat,” Sutton said. “But if it is successful in Utah, everyone [in the NBA] will imitate it.”

The Jazz and STR are banking that some season-ticket buyers will not want to simply wait for those choice locations to become available.

“I think this can change the future of the renewal process and the rights that fans have in it,” Burks said. “This monetizes something that before was worth nothing.”

The Jazz isn’t saying how much revenue it expects to generate from the seat location sales because the process is so new to the league.

“So far, it’s been positive, but the heavy transaction time will be during our renewal period,” Olson said.

The Jazz did not have to win approval from the NBA to adopt the new sales approach, but the league undoubtedly will pay close attention to the success or failure of the new program.

The Jazz has more than 10,000 season-ticket holders, a strong figure. But it has no waiting list, which could lessen demand for fans paying seat location rights fees.