Going Mobile ...

The latest from Mobiquity Networks, trusted client of Terry Lyons Sports & Entertainment Marketing LLC and Ace Marketing & Promotions:


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Ace Marketing & Promotions, Inc. (OTC.BB:AMKT.ob - News) announce today their Location-Based Mobile Marketing Network (known as Mobiquity Networks) has completed its initial expansion to an additional 50 malls in the third quarter of 2011, bringing the total to 67 malls across the US. Ace has also completed the testing phase on the 50 new malls and has begun generating revenue over the network.
Mobiquity Networks (a wholly owned subsidiary of Ace) is a leading provider of location-based mobile marketing solutions. Ace is building one of the Nation's largest location-based Proximity Marketing networks. Proximity Marketing is a marketing tool that delivers messages to any Bluetooth or Wi-Fi enabled device within a 300ft radius from a central terminal. Mobiquity's technology permits delivery to virtually any mobile device and properly formats each message to ensure that every user receives the best possible experience. Results are fully trackable, giving campaigns a true level of accountability. Mobiquity offers brands the opportunity to reach millions of consumers with relevant, engaging content which is completely measurable for the advertisers and free for the user. A Proximity Marketing unit can detect the total number of mobile devices in a specific area and then dynamically present a highly relevant message to consumers. The consumer receives a message requesting approval and once acceptance is granted, the user can receive a range of rich media content utilized by advertisers for promotional purposes. Some campaign elements delivered through this medium include movie trailers, coupons, special offers, announcements, ring tones and screen savers. Through this marketing medium, advertisers can track metrics and analytics in a much more targeted way and quantitatively measure the effectiveness of their campaigns. Additionally, it does not require users to download apps or be tracked by GPS, two of the often heard criticism of traditional location-based mobile campaigns.
Mobiquity Networks units are strategically positioned near entrances, anchor stores, escalators and other high-traffic and high dwell-time areas throughout each mall to maximize advertising messaging reach and frequency. Ace's Mobiquity Networks now has over 550 advertising zones across the 67 mall network, giving advertisers the ability to deliver messaging to approximately 90 million mall visits per month.

Michael Trepeta, Mobiquity Networks CEO, added, "This is a very exciting time for the Company. We have spent the last several months securing key relationships and agreements, while physically deploying the network. Now it's time to let everyone know what we've built. This is only the beginning; we plan to continue expanding our mall network and will soon release an exciting new Location-Based Mobile Shopping Solution that will run on our existing network infrastructure. This will allow shoppers to browse for local specials, coupons and discounts from their favorite retailer on their mobile device while at the mall.  The local experience will take place on our physical network that already resides within each mall and will not require the user to download an app." 

Ramble On ... Catching Up on Some Notes

I have a million things all squirreled up in the reporter's notebook of my mind. I thought I'd empty the trash today. Let me know what you think, please?

Yes, with tongue planted firmly in cheek, I wonder if NY Congressman Peter King (R-Seaford, Long Island) is asking NBA Commissioner David Stern why Maccabi Tel Aviv Coach Pini Gershon was "giving the business to the NBA, its replacement officials and New York Knicks?

Or, better yet, maybe the governments of the rest of the world should be asking Rep. Peter King why the rest of the world should do business with the US of A as the likes of Lehman Bros., Goldman Sachs and chumps like Bernie Madoff (Queens) were responsible for the global financial crisis. Also, the most recent financial meltdown-man - Sri Lanka's Raj Rajaretnam --was holed up in some Manhattan penthouse when he brought down Galleon Group, the hedge fund failed flavour of the day. The WSJ has the story.

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I know you've come to expect the unexpected while being thoroughly informed of newsworthy tidbits and current events by reading The Blog @ TerryLyons dot com, so here's something new and completely different, as Monty Python's Flying Circus used to say. Tell me? You haven't lived a complete life unless you've witnessed the World Conker Championships. Read on: click here

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I like to watch George Stephanopoulos on This Week on ABC News and I regularly log into his blog and have his twitter/tweets on my Blackberry. That's a full dose of George. Here's what he informed me about earlier this week:

It’s not quite the Nobel Peace Prize, but Japanese college students have awarded President Obama something a bit more hip: a place in their vernacular.

Jim Fallows points to reports that a new verb is popping up in Japanese college students’ conversations: obamu (literally “to Obama”).

One blog in Japan offers a definition:

obamu: (v.) To ignore inexpedient and inconvenient facts or realities, think “Yes we can, Yes we can,” and proceed with optimism using those facts as an inspiration (literally, as fuel). It is used to elicit success in a personal endeavor. One explanation holds that it is the opposite of kobamu. (which means to refuse, reject, or oppose).

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My fave Boston Bruins player Milan Lucic is out for the count. It will be a long four-to-six weeks. Here's what the Globe ran on Tuesday, a day after Lucic had surgery.

Bruins general manager Peter Chiarelli announced earlier this afternoon that forward Milan Lucic underwent surgery yesterday on his right index finger, which was broken in the second period of Friday’s 3-0 win over Dallas.

“He’ll be out four to six weeks,” Chiarelli said, following the team’s morning practice at Riscuccia Arena in Wilmington.

Yesterday, the right winger was placed on long-term injured reserve, which means he must now miss at least 10 games and 24 calendar days. In his absence, the Bruins recalled Brad Marchand and Vladimir Sobotka from Providence. Guillaume Lefebvre, who played in the P-Bruins’ 7-2 win over Portland last night and was recalled as an emergency backup Saturday, was also brought back up.

"Any time you lose a guy like Looch, one of those players that usually has a pretty good impact on the game when he's on top of it, it's certainly going to hurt," coach Claude Julien said.

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Plastics? In the movie, The Graduate, Dustin Hoffman was told by a friend of the family that the newest technology that was the secret to his success was 'plastics,' I will now predict that the secret to financial security and success in 2010+ will be "Bluetooth."

SEATTLE (AP) — Starting in mid-2010, new versions of gadgets like cameras, cellphones and computers will be able to talk to each other using Wi-Fi without needing to connect to a wireless network first.

The Wi-Fi Alliance, an industry group, said it is nearly finished putting together a Wi-Fi Direct specification, a set of technical “rules” that guide consumer electronics companies that plan to add the new capability.

Kelly Davis-Felner, the Wi-Fi Alliance’s marketing director, said Wi-Fi Direct will make it easier to liberate the mounting gigabytes of digital family photos that are trapped in cameras, smartphones or PCs. Now those gadgets will be able to connect directly to digital photo frames, TVs or printers.

In creating the specification, the Alliance is moving into the territory of Bluetooth, a competing wireless technology that already handles direct gadget-to-gadget connections.

Bluetooth uses less power but has much shorter range and a lower transfer speed. To tackle the latter problem, the industry group behind Bluetooth announced last year that it would co-opt Wi-Fi technology to make it possible to send videos and other bandwidth-hogging files around the house, much as Wi-Fi Direct promises to do.

Only one of the gadgets need have the new Wi-Fi Direct technology to make a two-way connection work.

In one scenario, you could connect a smartphone with Wi-Fi Direct to a laptop and piggyback on its wired Internet connection for a quick e-mail check without tapping your phone’s data plan.

Terry Lyons Sports Marketing and Communications LLC has a deal with Ace Marketing & Promotions of NY to market Proximity Marketing and other solutions of which Bluetooth technology will play a major role.

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Ramble On... Some general notes and quotes

SO GOVNAH? How "OLDs" You GOT TO BE TO BE PRESSY-DENT?

WASHINGTON -- The NBA defended its minimum age requirement to Congress, but a critical lawmaker was unmoved and is asking to meet with top league officials to discuss it, according to letters obtained Monday by The Associated Press. The rule, which is part of the league's collective bargaining agreement with the players union, requires that players be at least 19 years old and a year out of high school before entering the league. Last month, Rep. Steve Cohen, D-Tenn., urged the league and union to scrap the requirement in the next collective bargaining agreement, calling it unfair. NBA president Joel Litvin told Cohen in a recent letter the purpose of the requirement is to promote the league's business interests by "increasing the chances that incoming players will have the requisite ability, experience, maturity and life skills" to perform at a high level. The policy also helps teams make informed hiring decisions, he wrote. In addition, he said, players get an extra year to mature and develop, making it more likely they can handle the challenges of being an NBA player. Litvin said the policy is motivated by "business considerations," not a desire to force players to attend college against their wishes. He wrote that many employers require job candidates to have post-high school experience, and that the U.S. Constitution sets minimum ages for House members, senators and the president. Given that, "we do not understand your objection" to the rule, Litvin wrote. In a letter sent to Litvin Monday, Cohen maintained that players should have the "economic freedom" to make their own decisions. He said he understood that the policy may help the league in its scouting and hiring decisions. "However, my concern is that the players who must abide by this rule are harmed by the league's pursuit of these business interests," the congressman wrote, adding that the "age discrimination" prevents players from supporting their families. The policy increases the chance that such players will be injured before getting the chance to play in the NBA, he added. "I am concerned that the careers of young men who possess all the skills necessary to succeed in the NBA," Cohen wrote, "may be sacrificed in favor of the bottom lines of the teams on which they hope to play." Cohen, a member of the House Judiciary Committee, asked for a meeting with Litvin and commissioner David Stern. Cohen has said that that he'd consider both hearings and legislation if the requirement remains. Neither the NBA nor the union immediately responded to requests for comment Monday.

NEWS ITEM: NEWARK BEARS ACE THEIR FIRST TEST: See:

VALLEY STREAM, NY, -- Ace Marketing & Promotions, Inc. announced a Major Stride for Minor League Teams to utilize cost effective advertising to reach their consumers. Fans receive free content, ticket promotions and videos from the team. Fans attending the Atlantic League All Star Game at the Newark Bears & Eagles stadium next week are being invited to receive FREE content from the team as a pilot program being conducted by the Newark Bears and Ace Marketing & Promotions, Inc. "The new owners of the Newark Bears have shown a desire to bring innovation to the game. This technology is all about enhancing the Fan Experience. Once the network is installed, you can go out to your favorite local ballpark, and the teams can deliver relevant, rich media content to Fans' mobile phones, and it's FREE. All Fans need to do is turn 'ON' their Bluetooth Visibility. iPhone or other Wi-Fi users connect to 'BEARS Wi-Fi.' Blackberry users pair with 'BEARS ZONE' by accepting 'YES' and enter the passcode 0000.

NEWS ITEM: WILL BEN GET THE SAME SCRUTINY THAT KOBE EXPERIENCED?

The question has to be posed: "Will Ben Roethlisberger be followed by every suermarket tab, every court tv reporter and every beat writer west of the Ole Miss in the same media frenzy that Kobe Bryant had to navigate during his court case in sunny CO?

Shocking... McNair shot, Vick released from prison and Rothlisberger accused of a sexual assault but the main headline on ESPN.com's NFL page is about T.O getting his feet wet in Bills training camp- and there's T.O with a nice smile.

See the initial AP report on BIG BEN and read between the lines... the point about the lack of criminal filing already casts doubt on the civil filing. Media slant at its best. Read for your self:

RENO, Nev. – Pittsburgh Steelers quarterback Ben Roethlisberger has been named as a defendant in a lawsuit filed by a woman in Nevada.

According to online court records, a defamation lawsuit was filed in Washoe County on Friday. Andrea McNulty is listed as the plaintiff.

Details of the suit were not available late Monday night. Roethlisberger was one of nine defendants listed in the online court docket report.

Roethlisberger's attorney released a statement to several media outlets Monday night saying the two-time Super Bowl winner was accused of sexual assault in the lawsuit by McNulty. Atlanta-based attorney David Cornwell denied Roethlisberger sexually assaulted McNulty.

"This weekend Andrea McNulty served Ben Roethlisberger with a civil complaint accusing him of sexually assaulting her in July 2008. Ben has never sexually assaulted anyone; especially Andrea McNulty. The timing of the lawsuit and the absence of a criminal complaint and a criminal investigation are the most compelling evidence of the absence of any criminal conduct. If an investigation is commenced, Ben will cooperate fully and Ben will be fully exonerated," Cornwell said.