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Super Bowl gets 2nd-highest TV ratings ever


NEW YORK (AP)—The Arizona-Pittsburgh matchup wasn’t considered an ideal one for television, but its finish riveted an estimated audience of 95.4 million people, second only to last year’s game as the most-watched Super Bowl ever.

Viewership peaked in the fourth quarter, when Arizona took the lead on Larry Fitzgerald’s 64-yard catch and sprint to the end zone only to have it snatched back when Santonio Holmes’ end zone leap gave Pittsburgh the 27-23 win. More than 100 million Americans were watching between 9:30 p.m. and 10 p.m. EST, according to Nielsen Media Research.

The game was the third most-watched program in American television history, after the 106 million people who watched the “M-A-S-H” series finale in 1983 and the 97.4 million who watched the N.Y. Giants end the New England Patriots’ bid for an undefeated season in the 2008 Super Bowl.

“The Super Bowl, once again, proved its ability to capture America,” said Dick Ebersol, NBC Universal Sports chairman.

The NFL’s championship is traditionally television’s biggest event of the year. Yet between 1998 and 2004, none of the games reached the 90 million mark in viewers. Each game for the past four years topped 90 million.