Will the Paper Be Free of Charge?

Interesting report that was highlighted in Media Bistro but written by Reuters...I am providing this snip and the link on the headline above...with my headline ...

Innovate. Integrate or Perish:

LONDON (Reuters) - Newspapers seeking to compete with the Internet are likely to become free and place greater emphasis on comment and opinion in the future, a survey of the world's editors showed on Tuesday.

The report, conducted by Zogby International for the World Editors Forum and Reuters, revealed that newspaper editors were still optimistic about the future of their publications but believed they would have to adapt further for the digital age.

Some 86 percent of respondents believed newsrooms should become more integrated with digital services as two in three believe the most common form of news consumption will be via electronic media such as online or mobiles within a decade.

"For these editors the future is self-evident and our survey shows that they see the writing on the newsroom wall," said pollster John Zogby.

"The evolution of the 4th Estate is no longer questions of if, when or how. Editors now know the solution: Innovate. Integrate. Or perish."

By the way, if you are wondering what Zogby International is, here is a blurb about them from their own website:

Want to know what Real People are thinking?

Zogby International has been tracking public opinion since 1984 in North America, Latin America, the Middle East, Asia, and Europe...

Mission:

"To offer the best polling, market research, information services, and business solutions worldwide based on accuracy and detailed strategic information."
Zogby International is constantly searching, testing and measuring hypotheses and principles on polling and public opinion research. Working with a panel of psychologists, sociologists, computer experts, linguists, political scientists, economists,and mathematicians, we explore every nuance in language and test new methods in public opinion research. It is this investment in time and money for research and development that makes us a leader in the public opinion field.

Main Offices:
901 Broad Street
Utica, NY 13501
(315)624-0200 or 1-877-GO-2-POLL
(315)624-0210 Fax