Go Ahead and Poke This Bear

The Boston Bruins do a great job, on and off the ice.  The team reached the Stanley Cup Finals a year ago but were defeated by the Chicago Black Hawks. The Bruins are back in the hunt for the 2014 Stanley Cup and currently lead their division.

Off the ice, the team competes and competes for attention in the Red Sox (and to lesser extent) Patriots' nation. 

In short, the Bruins do a terrific job.

One aspect of their marketing and promotional effort is their progressive online offerings.

This is wonderful: