DigitalSportsDesk

Tuesday, December 16, 2014

Pretty Cool ... Real Madrid's First Team-Based Fantasy Game






Wednesday, December 3, 2014

Dr. J Re-signs

This item appears in the Sports Biz section of Digital Sports Desk (dot) com ...

The great Julius "Dr. J" Erving Re-Signs

The Anthem Media Group Inc. announced they have signed Julius "Dr. J." Erving.

No, the good Doctor is not returning to play. Instead, the NBA Hall of Famer signed on to join the fledgling media company as a shareholder and brand ambassador for its FNTSY Network. 

Erving’s Dr. J Enterprises and his team will work with all of Anthem’s assets, including FNTSY Sports Network and RotoExperts.com, to provide strategic and operational support to increase distribution and awareness, while building strategic partnerships with leagues, advertisers, marketing partners and publishers.

“As we continue to grow, we’re proud to welcome such a renowned and respected member of the sports and business world to our team,” said Leonard Asper, CEO of Anthem Media Group Inc. “Julius’ work as a player and goodwill ambassador for basketball are well documented, but his work helping identify and grow emerging businesses is just as impressive, and we think his level of expertise on both fronts will be invaluable.”

“I am looking forward to helping Anthem grow its media brands,” said Mr. Erving. “Fantasy sports has become so mainstream and such a regular part of the daily conversation that I believe we can have tremendous success expanding the network. In addition, the growing interest in combat sports from  boxing to mixed martial arts augurs well for the success of Fight Network.”

“We are thrilled to be working with Mr. Erving and his team on building out the FNTSY Sports Network and all of the Anthem properties,” said Louis Maione, Chief Strategy Officer for FNTSY Sports Network. “This will allow us to build meaningful partnerships across a wide spectrum of the media and sports industries.”

Barry Bookhard, COO of Dr. J Enterprises, also said: “For over 40 years, we have built a  vast array of relationships with sports leagues, major brands and traditional and new media companies all of which we are excited to leverage to help make this partnership a great success.”

Widely regarded as one of the most spectacular basketball players ever, Erving won three championships, four MVP awards and three scoring titles. He’s also well-known for slam dunking from the free throw line in Slam Dunk contests. He was named to the NBA’s 50th Anniversary All-Time team and inducted into the Basketball Hall of Fame in 1993. His ability on the court was matched with his skills as a spokesman and negotiator when he helped  legitimize the now-defunct American Basketball Association (ABA) and its subsequent merger with the National Basketball Association (NBA) after the 1976 season.

FNTSY Sports Network launched in March 2014 and is the world’s first-ever television network specifically targeted 24/7 towards the more than 40 million people who play fantasy sports annually and on a daily basis. It includes live studio programming, call-in shows, panels, celebrity and expert drafts, reality programming and on-site commentary from sports venues, as well as short-form programming from the experts around the country.

Saturday, November 15, 2014

Maybe I'm Amazed

It's been a while since I just posted a great music find.

I'll give you the progression.

An e-mail blast from MASHABLE noted the fashion trends of the Woodstock era.  One of the muddy fashionista was wearing a fur vest although the concert was in the summer. It reminded me of a fur that Paul McCartney wore on his self-titled album.

I set off online and came across some interesting "Venus & Mars" era McCartney which led me to this.

The preamble with McCartney notes they "approached" Harvey Weinstein or Miramax and it was amongst his first films.

Nice.




Some random thoughts ... Film was shot in The Kingdome in Seattle. ... God Bless Linda.  ... I never liked Silly Love Songs ... Horn section is pretty good, as is Denny Laine, an original member of the Moody Blues. I also followed Mike McCartney, Paul's brother, on Twitter. (Mike McGear ... aka Flash Harry).


Thursday, November 6, 2014

Music Cures

I'm so happy for my music loving bud, Matt Hauber, the vision and founding force behind Music Cures, and a dedicated supporting crew - "a little help from our friends," so to say. Great job!

NECN aired this news feature on Nov. 6, 2014 - It's a perfectly produced synopsis of the simple concept behind Music Cures.


So, here's to Jessica, Susan, Brad and to James Montgomery and the many musicians who volunteer their time and have completely understood and supported Matt's vision from Day 1.

Best to all involved and a sincere plea to every who reads this to click to MusicCures.net to donate, perform or pitch in any way you can. 

Tuesday, November 4, 2014

Sponsorship Industry on Hotbox Sports


In the News today ...

TL

How Hotbox Adds Value To Teams, Sponsors And Fans

In a twist from traditional fantasy sports companies, Hotbox Sports Ventures positions its “white label” technology as a B2B platform that properties can use to generate incremental sponsorship revenue and enhance fan engagement.

Sports teams and media companies can leverage the technology to incorporate sponsors into team-specific games. The games reside on team web sites and mobile apps with the “powered by Hotbox Sports” tagline.

Sponsors receive branding in the game (banner integration, page takeovers, etc.) as well as game promotion (email blasts, social media integration, in-stadium LEDs, etc.).

Case in point: The New Jersey Lottery presents the NHL New Jersey Devils’ fantasy sports game. The sponsorship gives the lottery a new platform to engage fans and promote its Mega Millions jackpot through an affiliation with a “Mega Player” who offers players the chance to score additional points within the game.

The game gives Devils fans the opportunity to win tickets, autographed merchandise, scratch off lottery tickets and other prizes.

“As the number one ranked lottery in social media engagement, providing our customers with exciting lottery entertainment experiences is a priority and the Devils Fantasy Challenge creates another layer of interaction,” said Carole Hedinger, the New Jersey Lottery’s executive director, in a statement announcing the sponsorship.

Hotbox customizes the games based on the needs of each client, said Terry Lyons, Hotbox Sports Ventures CMO.

“We take a very long term philosophy to be a loyal partner with our teams and media clients and build online, media/mobile friendly games that engage fans in fun and challenging ways.”

Hotbox last month inked an official sponsorship with the New Jersey Devils to promote an entry-fee game slated for launch later this month. The team promotes HotBoxSports.com via in-arena, media and social media channels.

“Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivaled fantasy game experience,” said Scott O’Neil, CEO of the New Jersey Devils and Prudential Center.


(From this week's IEG Sponsorship.com)