Tuesday, July 12, 2016

USA Basketball Preps for Rio

USA Basketball's senior men's team will come together next week to begin formal training sessions in advance of the 2016 Olympic Games. The team will train in Las Vegas and play a series of exhibition games, the USA Basketball Showcase, in Vegas, Oakland, LA, Chicago and Houston.

Tuesday, June 28, 2016

USA Basketball Social Announcement "Gets It Done"

This story appeared on SportTechie by Joe Favorito:

USA Basketball Goes The Social Route To Unveil Their Team for Rio...

It may have not been the best kept secret, the announcement Monday, June 27 of the 201 U.S. Men’s National Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a moment in time through the use of social media.

Before the official team announcement, and with many of the names unofficially revealed over the weekend through various and sundry unnamed sources, USAB decided to not wait for the official announcement at 9:30 AM EDT in New York. They didn’t issue an advance press release or post the story to their website. What they did do, starting at 8:30 AM, was to unveil, in ascending numerical order, the team roster on Twitter, with the appropriate picture and social media tags, #UNITE and #USABMNT -- It wasn’t an over the top image, just the jersey and who the jersey was connected to, one about every two minutes, building towards the start of the official announcement at the press conference and then the unveiling across all media platforms of the full team by the coaches.

The move was subtle but helped to amplify the announcement and actually drive social buzz to the press conference step by step. The beauty was that it was timed to give each player, his NBA team, and his partners, enough time in between jersey unveils to post and retweet the image, which gave the fans a chance to get involved in the back and forth as the final official announcement came. The social spin then effectively set the day for the myriad of player media stops, interviews and other activities that were planned as a team throughout the day, while giving each player, especially those like Jimmy Butler and DeAndre Jordan, a chance to shine as the overall story broke.

Now could USA Basketball have stemmed the tide and just let the news flow as it normally would, with all the images rolling as the morning announcement and afternoon clinic unfolded? Sure. But since so much news was already in the mainstream, doing the gradual unveil leading to the team announcement got a larger buzz at a time of the morning that is usually show, and gave a wider audience a chance to individually celebrate the announcement of the news in an order and a style that USAB was able to control and spread wide. Their timing was great, the idea subtle and original, and it set the stage for what should be an interesting road to Rio for Coach K and the team.

Well thought-out, well received and well amplified message for USA Basketball, helping make what could have been a little hum-drum into a nice social bonus for players, coaches, media fans, and even for their partner, the always creative folks at Nike.

Thursday, May 26, 2016

Best Part of our Sox Lunch.com Bronze Big Papi Day

Can't make it up, right?

Overall, a good day!  Thanks to The Baseball Tavern and especially Jimmy Rooney, Joe Donovan.

Wednesday, May 25, 2016

Pundits Volley-In on Bronze Big Papi

WEEI-Radio Blog volleys in on the Bronze Big Papi storyline: (See full post HERE)

Highlight and conclusion to post:

"That said, Kevin Phelan, SoxLunch.com and the other good people behind #BronzePapi are on the side of the angels on this one. David Ortiz most definitely qualifies as statue-worthy. For being a transformative figure on the field, in the city and on the facade that holds the championship banners, there’s no debate about it. So why make him wait 20 years the way Bill Russell had to. It’s like that old saying about how you shouldn’t wait until someone is dead to give them their flowers."

Sox Lunch Proposes "Bronze Big Papi" Campaign

BOSTON – May 25, 2016 – The creators of the popular Boston-based daily e-news “Sox Lunch” announced a campaign calling for the immediate commissioning of a public statue to honor Boston Red Sox slugger David Ortiz. The online campaign is tagged, “Bronze Big Papi, #BronzeBigPapi #BronzePapi and it will continue throughout the 2016 baseball season with the goal to have a “Big Papi” statue dedicated no later than opening day 2017.

Sox Lunch is encouraging Red Sox fans to sign a petition for the “Bronze Big Papi” movement by signing up for http://www.soxlunch.com and also by visiting:

“David Ortiz is our Big Papi,” said Sox Lunch founder Kevin Phelan. “He is our MVP. David Ortiz should be forever “bronzed” and he shouldn’t have to wait around – like the great Bill Russell did – far too long.

“Doesn’t Big Papi deserve to join the other Baseball gods in front of our baseball cathedral? We - the people behind SoxLunch.com - believe the time to start the campaign to “Bronze Big Papi” is today, not 20 years from today. And, by the way, if Papi signs-on for another season, we’ll push back the dedication to 2018!” added Phelan.

To jump-start the season-long campaign, Sox Lunch today sent artwork, plans and information on the petition to City Hall, the State House, Major League Baseball, the Boston Red Sox, NESN and to Boston-based media outlets. In addition, Sox Lunch will stage a “Bronze Big Papi” petition signing “meet-up” for fans on May 25th (5:30pm) at the popular Baseball Tavern, near Fenway Park. (Bronze Big Papi fans attending the meet-up must be 21+ years of age).

For additional information, Sox fans can sign-up for a Noon-time morsel of Sox information, designed for mobile device consumption, at www.SoxLunch.com  

Sox Lunch, a news platform for baseball fans, is not affiliated with the Boston Red Sox.