Tuesday, June 28, 2016

USA Basketball Social Announcement "Gets It Done"

This story appeared on SportTechie by Joe Favorito:

USA Basketball Goes The Social Route To Unveil Their Team for Rio...

It may have not been the best kept secret, the announcement Monday, June 27 of the 201 U.S. Men’s National Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a moment in time through the use of social media.

Before the official team announcement, and with many of the names unofficially revealed over the weekend through various and sundry unnamed sources, USAB decided to not wait for the official announcement at 9:30 AM EDT in New York. They didn’t issue an advance press release or post the story to their website. What they did do, starting at 8:30 AM, was to unveil, in ascending numerical order, the team roster on Twitter, with the appropriate picture and social media tags, #UNITE and #USABMNT -- It wasn’t an over the top image, just the jersey and who the jersey was connected to, one about every two minutes, building towards the start of the official announcement at the press conference and then the unveiling across all media platforms of the full team by the coaches.

The move was subtle but helped to amplify the announcement and actually drive social buzz to the press conference step by step. The beauty was that it was timed to give each player, his NBA team, and his partners, enough time in between jersey unveils to post and retweet the image, which gave the fans a chance to get involved in the back and forth as the final official announcement came. The social spin then effectively set the day for the myriad of player media stops, interviews and other activities that were planned as a team throughout the day, while giving each player, especially those like Jimmy Butler and DeAndre Jordan, a chance to shine as the overall story broke.

Now could USA Basketball have stemmed the tide and just let the news flow as it normally would, with all the images rolling as the morning announcement and afternoon clinic unfolded? Sure. But since so much news was already in the mainstream, doing the gradual unveil leading to the team announcement got a larger buzz at a time of the morning that is usually show, and gave a wider audience a chance to individually celebrate the announcement of the news in an order and a style that USAB was able to control and spread wide. Their timing was great, the idea subtle and original, and it set the stage for what should be an interesting road to Rio for Coach K and the team.

Well thought-out, well received and well amplified message for USA Basketball, helping make what could have been a little hum-drum into a nice social bonus for players, coaches, media fans, and even for their partner, the always creative folks at Nike.

Thursday, May 26, 2016

Best Part of our Sox Lunch.com Bronze Big Papi Day

Can't make it up, right?

Overall, a good day!  Thanks to The Baseball Tavern and especially Jimmy Rooney, Joe Donovan.

Wednesday, May 25, 2016

Pundits Volley-In on Bronze Big Papi

WEEI-Radio Blog volleys in on the Bronze Big Papi storyline: (See full post HERE)

Highlight and conclusion to post:

"That said, Kevin Phelan, SoxLunch.com and the other good people behind #BronzePapi are on the side of the angels on this one. David Ortiz most definitely qualifies as statue-worthy. For being a transformative figure on the field, in the city and on the facade that holds the championship banners, there’s no debate about it. So why make him wait 20 years the way Bill Russell had to. It’s like that old saying about how you shouldn’t wait until someone is dead to give them their flowers."

Sox Lunch Proposes "Bronze Big Papi" Campaign

BOSTON – May 25, 2016 – The creators of the popular Boston-based daily e-news “Sox Lunch” announced a campaign calling for the immediate commissioning of a public statue to honor Boston Red Sox slugger David Ortiz. The online campaign is tagged, “Bronze Big Papi, #BronzeBigPapi #BronzePapi and it will continue throughout the 2016 baseball season with the goal to have a “Big Papi” statue dedicated no later than opening day 2017.

Sox Lunch is encouraging Red Sox fans to sign a petition for the “Bronze Big Papi” movement by signing up for http://www.soxlunch.com and also by visiting:

“David Ortiz is our Big Papi,” said Sox Lunch founder Kevin Phelan. “He is our MVP. David Ortiz should be forever “bronzed” and he shouldn’t have to wait around – like the great Bill Russell did – far too long.

“Doesn’t Big Papi deserve to join the other Baseball gods in front of our baseball cathedral? We - the people behind SoxLunch.com - believe the time to start the campaign to “Bronze Big Papi” is today, not 20 years from today. And, by the way, if Papi signs-on for another season, we’ll push back the dedication to 2018!” added Phelan.

To jump-start the season-long campaign, Sox Lunch today sent artwork, plans and information on the petition to City Hall, the State House, Major League Baseball, the Boston Red Sox, NESN and to Boston-based media outlets. In addition, Sox Lunch will stage a “Bronze Big Papi” petition signing “meet-up” for fans on May 25th (5:30pm) at the popular Baseball Tavern, near Fenway Park. (Bronze Big Papi fans attending the meet-up must be 21+ years of age).

For additional information, Sox fans can sign-up for a Noon-time morsel of Sox information, designed for mobile device consumption, at www.SoxLunch.com  

Sox Lunch, a news platform for baseball fans, is not affiliated with the Boston Red Sox.

Friday, May 6, 2016

Lost in a 24-48 Hour News Cycle

A news cycle is a news cycle. For argument sake, let's say we're looking at 24-48 hours of reporting. A lot can happen in those 24-48 hours. Let's take a quick look, just off the top of my head (meaning no google research, here).

Bobby Knight supports Trump
Trump wins in Indiana
Cruz bows out
Carly Fiorena has shortest veep role in history
Cruz elbows his wife, twice.
Bernie Sanders wins in Indiana
Hillary Clinton doesn't win
John McCain issues a non-supportive, vague backing of Trump, then flip-flopped
Presidents Bush (41) and (43) extend distance from Trump, no GOP convention
President Obama visits Flint, Michigan, drinks the water
Kasich bows out
Trump has a taco salad, while insulting every Hispanic on earth
Speaker Ryan distances himself from Trump

That was about everything, right?

In the year 2016, it's the pictures that tell the story and decide the "real" value of the news, correct?

If some YouTube video is getting views, even if it's a continent away, it's worthy news for WBZ-TV as long as the Kardashian-Jay-Z/Beyonce-Adele fans tune-in and later fall for the click bait online. News directors in 2016 are simply air traffic controllers, mixing in some local information between the more alluring "trending" stories vetted by Facebook, Twitter and the other associate producers who've elbowed their way past the receptionists and right into the decision-makers den, the so-called "room where it happens."

While we were watching Carly fall, Cruz elbow and all the politicians running for office in 2016 embarrass themselves (and our country) once again, there was an interesting speech delivered in Flint, Michigan, right where those Cronkite-Huntley-Brinkley-loving media cameras focused on nothing but a sip of H2O.

Right there, right in front of their eyes and cameras, the following was said:

... "And as is true when disasters strike in other ways, people pitch in, they come together.  Because they imagine, “All right, that could have been me.”  That’s the good news.
The bad news is that this should not have happened in the first place.  (Applause.) 

And even though the scope of the response looks sort of like the efforts we’re used to seeing after a natural disaster, that’s not what this was.  This was a manmade disaster.  This was avoidable.  This was preventable.

Now, I’m not here to go through the full history of what happened.  Like a lot of manufacturing towns, Flint’s economy has been taking hits for decades now -- plants closing, jobs moving away.  Manufacturing has shrunk.  And that’s made it harder for the city to maintain city services.  And let’s face it, government officials at every level weren’t attentive to potential problems the way they should have been.  So they start getting short-staffed, they start getting a shrinking tax base, more demand for services.  Things start getting strained, and there’s not enough help from the outside.  And then when Flint’s finances collapsed, an emergency manager was put in place whose mandate was primarily to cut at all costs.  And then some very poor decisions were made.  All these things contributed to this crisis.  Many of you know the story.

Now, I do not believe that anybody consciously wanted to hurt the people in Flint.  And this is not the place to sort out every screw-up that resulted in contaminated water.  But I do think there is a larger issue that we have to acknowledge, because I do think that part of what contributed to this crisis was a broader mindset, a bigger attitude, a corrosive attitude that exists in our politics and exists in too many levels of our government.  (Applause.) 

And it’s a mindset that believes that less government is the highest good no matter what.  It’s a mindset that says environmental rules designed to keep your water clean or your air clean are optional, or not that important, or unnecessarily burden businesses or taxpayers.  It’s an ideology that undervalues the common good, says we’re all on our own and what’s in it for me, and how do I do well, but I’m not going to invest in what we need as a community.  And, as a consequence, you end up seeing an underinvestment in the things that we all share that make us safe, that make us whole, that give us the ability to pursue our own individual dreams.  So we underinvest in pipes underground.  We underinvest in bridges that we drive on, and the roads that connect us, and the schools that move us forward.  (Applause.)

And this is part of the attitude, this is part of the mindset:  We especially underinvest when the communities that are put at risk are poor, or don't have a lot of political clout -- (applause) -- and so are not as often heard in the corridors of power. 

And this kind of thinking -- this myth that government is always the enemy; that forgets that our government is us -- it’s us; that it’s an extension of us, ourselves -- that attitude is as corrosive to our democracy as the stuff that resulted in lead in your water.  Because what happens is it leads to systematic neglect.  It leads to carelessness and callousness.  (Applause.)  It leads to a lot of hidden disasters that you don't always read about and aren’t as flashy, but that over time diminish the life of a community and make it harder for our young people to succeed.

In one of the roundtables, I was listening to somebody -- I think it was a pastor who told me, you know, it made us feel like we didn't count.  And you can't have a democracy where people feel like they don't count, where people feel like they're not heard.

And that attitude ignores how this country was built, our entire history -- which is based on the idea that we're all connected and that what happens in a community like Flint matters everybody, and that there are things that we can only do together, as a nation, as a people, as a state, as a city that no man is an island.

We've been debating this since the Republic began:  What are our individual responsibilities and what are our collective responsibilities.  And that's a good debate.  But I’ve always believed what the first Republican President, a guy named Abraham Lincoln, said.  He said we should do individually those things that we do best by ourselves.  But through our government, we should do together what we can't do as well for ourselves.  (Applause.)

So it doesn't matter how hard you work, how responsible you are, or how well you raise your kids -- you can't set up a whole water system for a city.  That's not something you do by yourself.  You do it with other people.  You can't hire your own fire department, or your own police force, or your own army.  There are things we have to do together -- basic things that we all benefit from.  And that’s how we invested in a rail system and a highway system.  That's how we invested in public schools.  That's how we invested in science and research. (These) ... how we invested in community colleges and land grant colleges like Michigan State.  (Applause.)

"Can I get some water?  (Applause.)  Come on up here.  Give me some water.  I want a glass of water.  I want a glass of water.  Sit down.  I’m all right.  I’m going to get a glass of water right here.  Let’s make sure we find one.  It will be filtered.  Hold on, I’m going to talk about that in a second.  Settle down, everybody.

Where was I?  We invested in our communities and our cities.  And by making those investments in the common good, we invested in ourselves.  That's the platform we create that allows each of us independently to succeed.  That’s what made America great.

So the people in Flint, and across Michigan, and around the country -- individuals and church groups and non-for-profits and community organizations -- you've proven that the American people will step up when required.  And our volunteers, our non-for-profits, they're the lifeblood of our communities.  We so appreciate what you do.  (Applause.) 

But volunteers don’t build county water systems and keep lead from leaching into our drinking glasses.  We can’t rely on faith groups to reinforce bridges and repave runways at the airport.  We can’t ask second-graders, even ones as patriotic as Isiah Britt who raised all that money, to raise enough money to keep our kids healthy.

You hear a lot about government overreach, how Obama -- he’s for big government.  Listen, it’s not government over-reach to say that our government is responsible for making sure you can wash your hands in your own sink, or shower in your own home, or cook for your family.  (Applause.)  These are the most basic services.  There is no more basic element sustaining human life than water.  It’s not too much to expect for all Americans that their water is going to be safe."

Toss that into the 24-48 hour news cycle and there was barely an American - whether a person truly in-the-know or one that binges on Fox News - that was exposed to those important words and mindset because the actual important news was buried between the trendy viral tidbits that drive ratings or online impressions. If it were to be truly reported, sadly no one would spend the time to listen.

With that in mind, I'm not writing to bash the media and I'm not, oh so idealistic to state that I expect everyone to stop, read, watch, print-out transcripts, delve deeper than their regular sources of news and information, seek the truth or some (biased or not) opinions of the truth and/or facts reported to them. I'm not that naive.

I simply wonder what happened.

Why was the speech over-looked?

Don't the ideals of our President's speech deserve mention and then some discussion on the bigger issue he laid-out for us? (Calling Scott Pelley, here).

I don't know why. Do you?