This going out to media today with the TLyons Sports Marketing LLC touch behind it...
Philadelphia Selected to Host AND1
Summer Remix Basketball Tournament
Nationwide tryouts to be held leading
to AND1’s signature event scheduled for
August 29-September 1 at the Liacouras Center on the campus
of Temple University
May 22, 2013 – The AND1 apparel and sneaker brand, in
conjunction with IMG, today announced the creation of the AND1 Summer Remix
Basketball Tournament. The new
event will be a 12 team, $100,000, winner-take-all tournament held in
Philadelphia, Pennsylvania at the Liacouras Center on the campus of Temple
University over Labor Day Weekend (August 29 – September 1). IMG will work closely with AND1 on all
the administrative elements of the event, the overall management of marketing
and promotion and oversee the event logistics.
 |
| Lance Stephenson and his AND1s |
The event coincides with the fact AND1 was founded 20 years
ago in Philadelphia by two business school students.
“This tournament is a great step to advance our position as
the preeminent street basketball brand worldwide,” said AND1 marketing director
Maurice Levy. “This event will celebrate our roots in Philadelphia, featuring
high level basketball and incorporating music to give our fans what they’ve
been missing these past few years.”
“IMG jumped at the opportunity to work with AND1 to create a
new event that would resonate in the streets of Philadelphia,” said Jordan
Harris, event producer for IMG. “The
AND1 Summer Remix basketball tournament will be the basketball event of the
summer of 2013.”
Teams will be comprised of some of the best players from
across the country including professionals, as well as streetball legends. AND1 Live will also host the
first of several nation-wide Open Run tryouts that begin in New York City at
the Dunlevy Milbank Center on June 8, 2013 from 12pm-4pm, giving anyone the
chance to participate in the event.
More open tryouts will be held in select locations across the United
States. The best eight players
from all of the tryouts will form a free agent team and be allowed entry into
the tournament.
Additional details, from the announcement of team captains
to the naming of celebrity coaches for each participating team, along with
musical talent for the event will be made in the coming weeks.
ABOUT AND1
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
No comments:
Post a Comment