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NBA ALL-STAR AVAILABLE IN 215 COUNTRIES
AND TERRITORIES, IN 47 LANGUAGES ON TV, COMPUTER, MOBILE AND TABLET
- Convergence of TV, Digital and Social Media
Creates Unprecedented Global Reach-
- 312 International Media Members from 46
Countries and Territories
in Houston-
HOUSTON, TX, Feb. 17, 2013 – NBA All-Star 2013 will have unprecedented
global coverage, reaching fans live in 215 countries and territories in 47
languages on their televisions, computers, mobile devices, and tablets.
More than 312 international
media members from 46 countries and territories – including Bulgaria, Kenya, Korea,
Mongolia, Qatar and Switzerland - will converge in Houston to cover NBA All-Star.
The league has also
added 11 new television partners for All-Star this year from countries such as China,
Georgia, Germany, India, Russia and Tanzania.
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| NBA's Global Digital Village in Houston |
The convergence of television, digital and social
media will make this the most interactive All-Star ever for international
fans. More than 386 million
fans globally will follow the NBA on social media and for the first time the world
feed broadcasts will feature real-time tweets from celebrities, NBA players and
fans from all over the world at #NBAAllStar.
NBA LEAGUE PASS International
will provide subscribers access to live streams of the Rising Stars
Challenge, NBA All-Star Saturday Night, and the 62nd All-Star
Game on computers, tablets and mobile devices.
NBA TV
International will
give viewers in 88 countries and territories unprecedented behind-the-scenes
access at events during NBA All-Star 2013.
A new
free All-Star app, The Ultimate Guide to
All-Star, will provide fans globally with live scores, video, news, event
information, predictive gaming, and the fan voting for the Kia NBA All-Star MVP award on computers,
tablets and mobile devices.
In China, the NBA’s largest international
market, NBA All-Star 2013 will be televised live nationally on CCTV5,
regionally through a network of partners, and streamed live or on demand on
Sina, Tencent and NBA.com/China. CCTV
will also be capturing All-Star footage for a new weekly two-hour show titled NBA Prime Time that will debut on Feb.
21.
The league’s 53 million social media
followers in China on Sina Weibo and Tencent Weibo – more than any other sports
league - will interact in real-time and cast votes for the Sprite Slam Dunk
champion and All-Star Game Most Valuable Player.
NBA All-Star 2013 will have unprecedented
reach in emerging markets. For the first time, Sony SIX and CNN India will be
onsite gathering footage and conducting interviews to give fans in India an
all-access look. Al Jazeera Sports will provide live
coverage throughout the Middle East; SABC will provide national free-to-air
coverage in South Africa; and ESPN and Space will carry the action live in
Brazil.
More than 80 media members from Europe will
be onsite including six broadcast partners doing live commentary from Denmark,
France, Greece, Poland, Romania, and Spain. NBA Entertainment and Prisa TV will
produce a customized feed, presented by BBVA for fans in Spain.
More than 50 media members from Latin America
will be onsite. Fans
throughout the region will enjoy comprehensive live coverage on ESPN, Space,
and Direct TV.
The All-Star Game world feed broadcast will also
introduce fans to NBA Challenge - the NBA's newest real-time predictive
game. Fans will have the chance to
answer a question about the game in real-time to score points and be featured
on a public NBA Challenge Leaderboard.
The first-ever NBA Digital Village at NBA All-Star
Jam Session will feature a sampling of international broadcaster commentary
from the 2012 All-Star Game. Fans will be able to watch an edited version
of the game featuring commentary in Turkish, Mandarin, French, Spanish, Japanese
and Arabic.
The NBA has 15
international NBA.com sites offering customized in-language content in markets
such as Italy, Turkey, the Philippines, Brazil, Africa, and India. The league has 13 international
Facebook pages.
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