The video is short and simple, as is the message from Tim Cook, the current Apple CEO.
"Steve's passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his future legacy into the future.
I'm incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve's memory and everything he stood for."
If you don't remember my column from a year ago, here's the link: STEVE JOBS, 56.
Here is Apple's tribute: (How cool is it that Jobs quotes Wayne Gretzky as the innovator!
Technology itself is not enough.
Are you getting it?