Sunday, June 14, 2009
Back on the COVERT TRAIL... get ready for the old "Covert" PR Machine to kick in once again...Some major announcements and a special event at the Basketball Hall of Fame on June 19th will tip-off the publicity efforts for the release of the paperback edition of Covert, My Years Infiltrating the Mob - the memoir of Bob Delaney's life as an undercover New Jersey State trooper.
Longtime readers of The Blog @ TerryLyons.com wlll remember the original PR barrage that launched the hardcover book back in February of 2008. Features on CNN, ESPN, the CBS Early Show and hundreds of other media interviews and mentions contributed to the fact Covert quickly became the #1 best-selling title for Sterling Publishing's Union Square Press.
If you enjoy true crime with a mix of thriller, sports and "mob" related psyachology and humor - not unlike the great HBO "Sopranos" - Get ready for some Covert. See this: