Everywhere you look on the news and the web, the DiMaggio Diaries - an offering of sports memorabilia being auctioned by Steiner Sports Marketing - is being touted as the best collector's item since Clapton auctioned off his guitars for Crossroads.
Here is the yahoo story on the offering:
By PAT MILTON, Associated Press Writer Mon Jul 16, 4:33 PM ET
NEW YORK - The diary entry is obscure. It befits the famously guarded personality of Joltin' Joe DiMaggio, and bears only tantalizing hints about his life as a baseball hero and husband of Marilyn Monroe.
I don't get it? Who would pay $1.2+ million for the Yankee Clipper's scrolls?
The thing I do get? The marketing and PR people for Steiner hit the jackpot with this story. The perfect storm for a PR firm...
What is that?
Decent news item. (check)
Slow news day. (check)
Big star name. (check)
Even more famous girlfriend or wife to said star. (check, checkmate)
"Did Joltin' Joe reveal anything about his marriage to Marilyn Monroe?
It's priceless PR.
The kind of thing I tend to generate along with some interesting clients and some fresh news in the months to come. Stay tuned.