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Tuesday, February 28, 2017

Crisis Communication

Oh boy.

"Bad news doesn't age well," said the chairman of PwC on the day after the 2017 Academy Awards:

Here was the advance PR video:

The steps thus far:

1. Owned it.
2. Owned it right away (and again, and again).
3. Apologized.
4. Promised to review to specifically identify mistake.
5. Followed up with statement.

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