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Showing posts with label MIT Sloan Sports Analytics Conference. Show all posts
Showing posts with label MIT Sloan Sports Analytics Conference. Show all posts

Friday, March 1, 2013

Sam Old, Same Old from Mr. Brian Burke

BOSTON, MARCH 1, 2013 -- The jokes were stale, the comments the same old, same old. Yes, the panel had a catchy new name, but the participants did little to impart knowledge and did a lot to alienate their bright, ambitious and super-smart audience as they cast an incredibly sour and negative light on the world of a big time sports front office man. If The Daily Show were taping the panel, they could've gone split-screen and put the former Toronto Maple Leafs GM, now Senior Advisor to the Leafs (wink, wink) presentation right next to the former Anaheim Ducks GM's presentation of 'circa 2008. It was five years old, five years stale and it could be served up on a silver platter why the new ownership at Maple Leaf Sports (MLSE) decided to part ways with one Brian Burke.

Former Leafs GM Brian Burke set a sour tone at MIT/Sloan
Former NBA head coach Stan Van Gundy, he with the same body language of Madison Square Garden chief James Dolan, regurgitated the tales of why the Orlando Magic left him at the alter, weaving his version of conversations past but, at least, he stated the fact that he literally told the Magic hierarchy to let him go.  For that, I must give Van Gundy, a hall pass.

As ESPN-hired moderator Jackie MacMullan tried to steer the ship, the HMS Ships Be Sunk, only former Indianapolis Colts frontman Bill Polian and Boston Celtics Managing Director Steve Pagliuca could set sail. Polian had a bevy of fine comments and entertained the audience of some 2,700 Masters Candidates and other sports business types with insight into the NFL with comments like;

(On trading players) - "Your players bleed for you, give you everything they have.  there's a bond there."

(On coaching career/tenure) - "Coaches with recognized talent that can prepare the players are the ones that last."

(On the issue of analytics and role in sports) - "There's a human element in sports that can not be quantified."

(On a long season in NFL) - (Buffalo head coach) "Marv Levy used to tell me, I could get the players motivated four times during a 20-game season. Talent and preparation carry it."

But, written between the lines of those statements was the fact the Indianapolis media and the NFL hacks were all writing that Polian was encouraging owner Jim Irsay to trade Peyton Manning in a year when he threw some 49 TDs. So, take it all with a grain of salt as the rest of the panel stunk up the joint near the "No Name" seafood restaurant with Burke acting as the Master Chef.

The point here is there is a definite shelf life for professional coaches, GMs, front office people and the players they coach, sign and promote. Former NBA Commissioner (the late) Larry O'Brien once said that he never thought a man should work more than seven and a half years at one job, noting it was just under the eight-year term for most of the important political appointments, outside of the Mayor of Boston. O'Brien believed the creative juices and the power of entrepreneurial spirit would leave a man upon his seventh year.

I agree, with one exception and that is the place that the NBA found itself in 1980-81. That was place where an entrepreneurial spirit and a 22-23 hour work day would reward workers with yet another 20-22 hour work day because there was so much to do, so much to learn and so much experience to gain. Yet, in another MIT Slaon Sports Analytics conference panel, Dallas Mavericks owner Mark Cuban continued to rip the NBA for its longstanding slow, methodical ways - born from a gaggle of lawyers running the joint (my words, not his). Cuban chose to lay-out a former NBA team owner, although he did have the courtesy to not name names, but to only note the former team owner had since passed away.

Cuban spoke of getting "lit-up" in one of his first NBA Board of Governors meetings by a team owner who was nearly senior amongst the team owners in the room. "I used to go to the meetings and they would yell at me," said Cuban of former Washington Wizards (Bullets) owner Abe Pollan once schooling him on proper protocol and etiquette when you are just one of a group of joint partners in a room. (And it was fun to see Cuban in a situation where he knew he wasn't amongst the smartest 50% in the room).

Pollan was trying to instill a sense of history, a worthy and valuable viewpoint as an owner of a league-pillar franchise when franchises weren't worth the $12 million the expansion Dallas Mavericks were valued at in 1980 when Donald Carter put on his Cowboys hat and plunged Big D into the world of pro basketball for the first time since the Dallas Chaparrals were tossing it around with the Pittsburgh Condors in the old ABA. Then, in Pollan's final years and after he had personally funded and built a jewel of an arena in downtown Wash DC, the "new" breed of NBA owners crept in and submarined their older joint-partners. Cuban's deep pockets allowed him to raise the ante in every poker room in the NBA, gradually trying to buy his way to the title with cutting edge tech, comfy chairs instead of a bench and fawning on his players to help attract a free agent bonanza.

Cuban admitted his ways to over spend on certain areas in hopes that other teams, his rivals and partners, would tire of spending and the Mavericks would end up with an edge.  However, that has continued to backfire and now Cuban is having far less fun and equates his team to a business that is floundering. Yet, his pockets and his competitive spirit, which certainly needs to be applauded, will keep him in the good graces of free agents, out of work coaching candidates and a host of other celebrity "shark Tank" opportunities, far more than to feed his Texas-sized ego. And, that's okay. It'll actually be good for the NBA as Cuban feeds a fan frenzy youthful audience, all who like his brashness and his bank account.

The sad part of this Sports Analytics conference is Burke, he of old jokes, ruffled neck-tie and decades-old cliches. It was uncomfortable to listen to his smack. It was hard to hear the same jokes he told to the same group in 2008. ("Statistics are like a lamppost to a drunk. Useful for support but not for illumination.") or ("If you're drafting a guy solely on statistics, I hope you're in my division.") It was sad to hear his viewpoint on new media ("Talk radio was the worst thing that ever happened to sports and the Internet is talk radio on steroids.") and old-style media ("When you're losing, the sports pages only have value if you own a puppy or a parakeet.")

Well, Mr. Burke, I hope you have a puppy because it'll be a cold day in Moose Jaw before another franchise takes a shot at you, although the "If it's not you, it's me: Break Up in Sports panel will be happy to have you tell the same old stuff in 2018.


Wednesday, March 11, 2009

The Davos of the Sports World ...




CAMBRIDGE, Massachusetts -- In the 1970s and ‘80s, an investment firm named “E.F. Hutton” used a catchy ad slogan to blanket the television airwaves and promote their stock brokerage house.

“When E.F. Hutton talks,” said the advertisement, “People listen.” The campaign was tremendous, always depict two well-dressed, wealthy and successful businessmen whispering privately in a public setting. When the catch phrase was delivered, the world around them would stop, and everyone would lean in to hear the financial advice.

Well, in 2009, I can say: “When Houston Rockets GM Daryl Morey talks, people in the sports world listen; When NBA Deputy Commissioner Adam Silver talks, people in the sports world listen; When Toronto Maple Leafs President and GM Brian Burke talks, people in the sports world listen; When Dallas Mavericks team owner and co-founder of HDNet Mark Cuban talks, people in the sports world better listen very closely.

And, to describe the many other highlights of the day, I have to paraphrase a well-known line, courtesy of Louisville Coach Rick Pitino when he lamented about his tenure with the Boston Celtics: “Jonathan Kraft just walked through the door and spoke about his experiences running the New England Patriots and wonderful Gillette Stadium and Patriot Place, Sonny Vaccaro walked through the door and shared his experiences in college athletics, John Walsh, the EVP and Executive editor of ESPN and the ESPN Internet Group walked through the door and provided insight into the evolving value of ‘new’ media in the sports world, Turner Sports President and President of Turner Broadcasting Sales David Levy walked through the door and shared his viewpoint on the multi-media empire being built by Turner Broadcasting on the omni-present Peachtree Lanes, Avenues, Streets via the halls of TNT, CNN, CNN International, Headline News, NBA TV, PGATour.com and TBS, among many others.”

Media members such as ESPN’s Mark Stein, Ric Bucher and Henry Abbott provided their excellent skills as panel moderators. Bob Ryan and Shira Springer of the Boston Globe complemented them nicely. (Springer was simply marvelous in her role of moderating the most interesting panel of the day with Silver, Levy, Walsh and NHL Chief Operating Officer John Collins.)

Comcast SportsNet play-by-play man Mike Gorman moderated a discussion on the globalization of sports, during which Tim Romani, the President and CEO of ICON Venue Group spoke of the many opportunities ahead in the growing global world of new sports venues (see 02 Arenas in London and Berlin and a host of new buildings being designed in China). They were joined by adidas sports licensing President David Baxter.

Like Stephen Bishop wrote and sang in 1977, “I could go on and on.”

The agenda for the 2009 MIT Sloan Sports Analytics Conference was jam-packed and right on target. This third annual symposium was held March 7 at MIT’s amazing Stata Center on the campus of one of the world’s greatest institutes of higher learning. Over 450 people attended, and that didn’t include some 50 media members and a host of panelists and business school organizers, who all deserve credit for staging a modern day “think-a-thon” for sports executives.

Now for the fun part. As serious as the agenda topics and state of affairs in the world economy indicate to one, the sports symposium was a downright hysterical blast. It’s “Dork-a-Palooza,” coined the legend of all sports bloggers Bill Simmons, who was once just “the Boston Sports Guy” on a pioneering Internet site called Digital City Boston. Simmons is now the “one and only “Sports Guy” on ESPN’s entertaining Page 2, but I prefer to call Simmons “the Sugerhill Gang of sports bloggers.”

Simmons participated in one of the first panel discussions of the day, entitled “Evolution of the Fan Experience.” His viewpoint was right on the money, as usual, when he said, “The biggest issue facing sports is ticket prices. Now, with a 55-inch SONY Plasma and High Def, I can stay at home and have a better experience.”

Burke, the venerable NHL sage, opened up the session stating, “I’m not in the hockey business, I’m in the entertainment business. Once the ticket taker tears the fan’s ticket, my job is to deliver. I know I can’t always base my franchise on winning, because over 30 years, I’m going to go .500. But we’re going to have a G_d -D_ mn entertaining product. We fight. We lead the league in fighting, except we came in second once in Anaheim.

“I believe in stars,” Burke continued. “I want the best players, the names to use in our marketing. We drive content and we assault the consumers on the airwaves with features and news for talk radio. It’s all about providing good content and news for the media. All kinds of media, especially on-line.”

Sean O’Brien, the lead producer of the NBA LIVE line from EA Sports, topped-off the panel with his savvy vision and creative direction behind the wildly popular video game and its role with fans and sports.

The challenging future for traditional media was the topic for a panel entitled, “Media and the Fanatic: The Evolving Value of New Media in Sports. The NBA’s Adam Silver spoke eloquently on the challenges facing all sports. TV ratings can be up and more people watching, but the very nature of sports has changed and the days of fans tuning in for a full two-or-three hour game broadcast might be over, indicated Silver. “What we haven’t done well is master the interactive technology of the screen, he said, noting that there are huge opportunities ahead for the right blend of TV, Internet, stats and interactive devices. “We have to go way beyond text messaging.”

When the agenda turned into the homestretch, Mavericks owner Mark Cuban stepped up to the stage and enjoyed a great give and take with ESPN’s resident stat geek John Hollinger, the two arguing over who got the best of the Jason Kidd-Devin Harris trade. Cuban was candid as always and spoke of the many basketball analytic tools his club utilizes.

“They’re all tools, like any other tools,” said Cuban. “And, the goal is to use every tool to build a team to win the championship. Now we have eight years of data.”

Asked what he found to be the most difficult task of his ownership history with the Mavericks, Cuban replied without hesitation, “The hardest part of owning a franchise is hiring a coach. Period -- end of story. “

Cuban added that he tried to utilize analytics in his vetting of coaching candidates but found the process “all qualitative” while noting that current Mavs Coach Rick Carlisle did rise to the “top of the list” when the Mavericks stat crunchers analyzed the percentage of time Carlisle used the ‘best lineup.”

Mike Zarren, the Boston Celtics’ Assistant Executive Director of Basketball Operations and Associate Counsel, added some great insight on the game that flowed freely and quickly after we wrote down his lengthy title. “Communication skills are more important than the stats. The coaches are pretty competitive and they look for any advantages,” said Zarren.

Explaining how it might work, the panel agreed that there might be 20 ideas to track statistically. Then, maybe 12 of those turn out to be good or great ideas. The coaches incorporate eight into a practice session (and during the NBA season, there are a limited number of in-depth practice sessions). The players might be able to absorb four of the eight things that were put into practice and maybe two of those four actually make it to a game.

Morey, the dean of the NBA basketball analytic tribe, cracked up the audience when he quipped, “Well, I’m trying not to say anything.” Morey’s joke underlined the fact that the ultra-competitive world of the NBA made each club keep its basketball analytic success stories very close to the vest. “Everyone is looking for the secret sauce,” was the catch phrase of the day as Cuban aptly put it.

Cuban finished with a great point for the MIT Sloan School of management students to ponder when he asked, “What’s next? That’s the important thing to focus on. Alternative sports might provide opportunity. Maybe event recognition in video? We’re all looking for the new idea.”

Other quick hits included:

• “The least valuable data in basketball is the boxscore,” said Cuban.
• “I code a lot in “R,” said Zarren (http://www.r-project.org/)
• “The wages of wins was the dumbest data,” added Cuban.
• “Dork-a-palooza, baby,” exclaimed Cuban to an appreciative crowd of MIT business degree candidates.

The day concluded with ESPN the Magazine’s Ric Bucher moderating a panel discussion on the “Value of Icon Players.” Boston Celtics All-Star Ray Allen stole the show as he joined the NHL’s Executive VP of Marketing Brian Jennings, WNBA Los Angeles Sparks co-owner Carla Christofferson and Greg Via, the Global Director of Sports Marketing for the Gillette Company.

Allen openly auditioned for a future role alongside the prestigious stable of endorsees for Gillette company, hoping to join golfer Tiger Woods, European football star Thierry Henry and tennis icon Roger Federer. Allen coyly stroked his clean-shaven face and shiny clean-shaven head as he shook hands with Via.

The day was done. A+ all around. And may I suggest that each and every panelist earned an all-expenses paid trip to Davos for next year’s World Economic Forum, courtesy of Mark Cuban.


For additional information on the MIT Sloan Sports Analytics Conference, staged by the MIT Sloan School of Management, please visit:
http://www.sloansportsconference.com/2009

Some additional media reports on the conference can be found at:

Ken Berger, CBS Sports.com

http://www.cbssports.com/nba/story/11471280/2

Brian Windhorst, Cleveland Plain Dealer & Cleveland.com
http://www.cleveland.com/cavs/index.ssf/2009/03/nba_insider_going_way_beyond_t.html

Sal Baxamusa, The Hardball Times

http://www.hardballtimes.com/main/article/dorkapalooza-2009-the-sports-analytics-conference-at-mit/

Brittany Sauser, MIT Review
http://www.technologyreview.com/blog/editors/23084/?a=f

Henry Abbott, ESPN.com – TrueHoop

http://myespn.go.com/blogs/truehoop/0-38-289/Trickle-Down-Enthusiasm-.html

Matt Sisson, Baseball Daily Digest

http://www.baseballdailydigest.com/blogs/category/matt-sisson/


NOTE: Special thanks go out to Jessica Gelman, the co-organizer of the seminar along with Daryl Morey. Also, a high five to Patricia Favreau of the MIT communications, media relations and public relations staff, along with her colleagues and the MIT staff volunteers and student organizers who did a hell of job and staged a first class event

Thursday, March 5, 2009

In Daryl We Trust ...




The GLOBALIZATION of Sports, the Evolution of the Fan Experience, Basketball Analytics, Careers in Sports, Talent Identification, The Business of College Sports... oh my. What an agenda!

This weekend, March 7 to be exact, the MIT Sloan Sports Analytics Conference will take place in Boston. The third annual event promises to be the best ever. Stay tuned for an update on The Blog @ TerryLyons.com.


See the official press release:

Cambridge, Mass., February 11, 2009 – As sports leagues and franchises face pressure to drive and sustain profitability during the economic downturn, industry leaders are increasingly turning to techniques from the corporate business world such as statistics, analytics, and modeling techniques. On March 7, 2009, the Third Annual MIT Sloan Sports Analytics Conference will bring together executives from major U.S. professional leagues, academics, researchers and MBA students to discuss evolving analytic trends in sports management. Organized by the MIT Sloan Entertainment, Media & Sports Club, the conference will be held at the Stata Center on the MIT campus from 8am to 6:30pm.

Daryl Morey, general manager of the Houston Rockets, and Jessica Gelman, the Kraft Sports Group and New England Patriots director of New Business Development and Operational Initiatives, are co-chairing the conference. Speakers will include:

* Ray Allen, Boston Celtics All-Star guard
* Mark Cuban, Dallas Mavericks owner
* Adam Silver, NBA deputy commissioner
* Brian Burke, president & general manager, Toronto Maple Leafs
* Mark Waller, SVP sales & marketing, NFL
* Casey Wasserman, chairman & CEO, Wasserman Media Group
* Steve Pagliuca, managing partner, Boston Celtics and Bain Capital
* Bill Simmons, columnist, ESPN
* Jeff Van Gundy, NBA analyst, ESPN


“As a leader in analysis, technology, and business innovation, MIT is ideal to host the event each year,” says Morey, who is also an alumnus of and has taught sports analytics at MIT Sloan. “With the support of MIT administration and student leadership, the conference has become the leading venue to discuss this important trend in sports.”

Conference panels will tackle timely topics. Executives will discuss what steps and strategies they are taking to adjust to the current economic downturn in, among other areas, ticketing, salaries and advertising.

A globalization panel will look at the business opportunities that international markets offer to the sports industry in areas such as merchandising, media, and partnership/sponsorship.

“Evolution of the Fan Experience” will look at how new technology, game innovations, and customer initiatives are taking the fan experience to the next level.

And, while Boston has emerged as a championship town with the “team-first” Patriots, a Celtics team with three hall of fame hopefuls, and a Red Sox team whose biggest bat overstayed his welcome, it begs the question as to how much is team chemistry worth and can it be taught or even measured? A “Team Chemistry” panel will offer perspectives from professionals who deal with these issues every day.

Last year’s sold-out conference was attended by more than 350 industry leaders and students. Past speakers have included Wyc Grousbeck, CEO and managing partner of the Boston Celtics; Bill James, senior advisor to the Boston Red Sox; Bill Polian, president, Indianapolis Colts; and sportswriter Peter Gammons.

“In the current economic climate, where spending by fans and sponsors is increasingly discretionary, an even higher premium is placed on winning on the field and on the quality of the fan experience. Innovation and differentiation are imperative,” explains Gelman. “On March 7, the people driving change in sports will be at MIT Sloan to share their perspectives.”

This year’s sponsors are:

* The Parthenon Group, a boutique provider of sports industry management consulting: www.parthenon.com
* yOOnew, the world’s first futures exchange for event tickets – designed to help consumers save money and time when buying and selling tickets: www.yoonew.com
* SPARQ, whose mission is to enable every athlete to reach his or her potential using natural and analytically-driven training methods: www.sparqtraining.com
* Adidas, the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle: www.adidas.com
* ESPN, the leading multinational, multimedia sports entertainment company featuring a broad portfolio of multimedia sports assets with over 50 business entities: espn.go.com