Coke Has it Right for The World's Cup

As part of a Sports Business Journal's CSE Sports Marketing Symposium 2013 - Coca-Cola's SVP Wendy Clark passed forward some tremendous insight into her company's plans for the World Cup tournament in Brazil. 

RT @asbarber: Wendy Clark: If you can't boil what you are doing down to a hashtag - it isn't simple enough. @wnd  #sbjsms @CocaCola
— SBJ/SBD (@SBJSBD) October 2, 2013