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Tuesday, November 4, 2014

Sponsorship Industry on Hotbox Sports

In the News today ...


How Hotbox Adds Value To Teams, Sponsors And Fans

In a twist from traditional fantasy sports companies, Hotbox Sports Ventures positions its “white label” technology as a B2B platform that properties can use to generate incremental sponsorship revenue and enhance fan engagement.

Sports teams and media companies can leverage the technology to incorporate sponsors into team-specific games. The games reside on team web sites and mobile apps with the “powered by Hotbox Sports” tagline.

Sponsors receive branding in the game (banner integration, page takeovers, etc.) as well as game promotion (email blasts, social media integration, in-stadium LEDs, etc.).

Case in point: The New Jersey Lottery presents the NHL New Jersey Devils’ fantasy sports game. The sponsorship gives the lottery a new platform to engage fans and promote its Mega Millions jackpot through an affiliation with a “Mega Player” who offers players the chance to score additional points within the game.

The game gives Devils fans the opportunity to win tickets, autographed merchandise, scratch off lottery tickets and other prizes.

“As the number one ranked lottery in social media engagement, providing our customers with exciting lottery entertainment experiences is a priority and the Devils Fantasy Challenge creates another layer of interaction,” said Carole Hedinger, the New Jersey Lottery’s executive director, in a statement announcing the sponsorship.

Hotbox customizes the games based on the needs of each client, said Terry Lyons, Hotbox Sports Ventures CMO.

“We take a very long term philosophy to be a loyal partner with our teams and media clients and build online, media/mobile friendly games that engage fans in fun and challenging ways.”

Hotbox last month inked an official sponsorship with the New Jersey Devils to promote an entry-fee game slated for launch later this month. The team promotes via in-arena, media and social media channels.

“Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivaled fantasy game experience,” said Scott O’Neil, CEO of the New Jersey Devils and Prudential Center.

(From this week's IEG

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