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Thursday, October 10, 2013

Mark Your Calendar - The Heartbreak Hill Half

Runner's World - and the Heartbreak Hill Half:

Runner's World Magazine is delving into new areas of branding by staging their own races. Last fall, Runner's World created their first event with a half marathon in Bethlehem, PA - the home of Rodale Publishing.  In 2014, RW will create an entire runner's festival and stage the Heartbreak Hill Half in suburban Boston and the site of the famed Heartbreak Hill portion of the Boston Marathon. Boston College will serve as the HQ for the race.  See details in this exclusive interview with Runner's World editor David Willey -

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